In order to let users to find information they need, content for a website should be clear and specific, but not with a mount of mass messages and information.
Example: http://www.shonenjump.com/j/
This site is for a Japanese comic weekly magazine which called Shinenjump. All content in this web is about comics and related information.

Plus, content in a web should be well classified and labeled, for user easier find their demand resource。
Example: http://www.nationalgeographic.com/
